Dearest Reader,

Although this isn’t Bridgerton, I have an important PSA:
MY SITE IS LIVE.

This may not mean much to you, but it means the world to me. I never imagined I would embark on this journey to fully realize my potential in the marketing space. Starting a marketing agency in a world already filled with so many is definitely a risk, but if I don’t try, I’ll always wonder, what if?

I didn’t start this agency on a whim—it’s the result of years of real-world experience, including helping my mom with her marketing agency, Mystic Web Design. She decided to let me take over the reins, and here we are today… Rads Marketing.

Before I dive into my background and what we offer, I want to make one thing clear: marketing is a game of risks and rewards. Not all sectors, but most involve testing to see what works and what doesn’t. The key is to do A LOT of market research to truly understand your target audience.

I never want to be part of a company that over-promises and under-delivers. I’ve worked with many agencies in my time, and too often, they create a fantasy they can’t fulfill. At Rads Marketing, what you see is what you get—and then some. We believe in transparency and would rather set realistic expectations than promise you the world. At the end of the day, we only succeed if our clients do, and that happens by setting attainable goals and delivering on them.

Why trust what I’m saying? I’ve worked in three marketing agencies, transitioned to corporate, and then moved into tech startups. Some of my greatest and most memorable achievements include:

• Achieving a 1400% increase in organic traffic within six months, thanks to effective SEO strategies.
• Spearheading influencer outreach and collaborations, resulting in over 30 million monthly views with a CPM under $3.
• Orchestrating a comprehensive PR strategy, securing 30+ podcast features in a single quarter.
• Creating campaigns, including one with giveaways, sweepstakes, influencer PR boxes, swag, social media posts, and more! I wish I could share the name, but some things are better left confidential.
• And the list goes on…

I always want to be 100% honest with my audience, and as my first blog post EVER, I thought I’d do just that. So, thank you for reading, thank you for being here, and thank you for being some of the first to join my journey.

Until next time,
Rad